Diraya Exchange is a membership-based brand accelerator designed to support Muslim entrepreneurs in building their direct-to-consumer (DTC) brands. Specializing in categories like small homeware, perfumes, and jewelry, Diraya Exchange provides end-to-end support—from packaging design to securing investment and scaling distribution. The platform offers comprehensive resources and mentorship to help Muslim-owned brands grow and thrive in a competitive market, ensuring that every aspect of the business is crafted with excellence and Islamic values in mind.

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Access to Diraya Exchange is granted through exclusive NFT membership cards featuring unique geometric Islamic designs. These NFT cards unlock a wide range of services, including brand strategy, packaging design, marketing, and investment opportunities. With its focus on both creativity and business development, Diraya Exchange empowers Muslim brands to flourish while maintaining cultural and ethical integrity.